
For 24 hours now, I have been watching the news and internet reports, wondering how the NHL is going to screw the pooch on this one. You know that game that everyone is talking about (I've read so much about it, I'm going to stop mentioning it by name). The one with the highest ratings in 11 years. The one that was scripted better than Ocean's 12 and 13 (but not 11). The game with the guys, playing the sport with the ice. You know the one.
The point is, all that has come out of this is good news, and as I have at least a little knowledge of how things work with the NHL, I've been waiting for the other shoe to drop. Well, I might have found the snowy footprint of that shoe in this breakdown by city of the ratings from that game with the snow and outdoors. There are some negatives to it, but before I get all pessimistic, I must admit that there is a lot of good news here, especially for small markets. Via NBC:
Top Ten Metered Markets:This list brings up a lot of questions -- where are the major American markets? Detroit, the supposed HockeyTown? New York, a place with no vested college football interests? Chicago? Los Angeles? To add to that, if Gary Bettman ever needed some evidence for further expansion into Las Vegas, he just got it. Sigh ... But let's take a little bit more coherent and thought out look at this list. What exactly is going on here? Does Hartford have a case for a team again? Sacramento -- is that a joke?
1. Buffalo 38.2/58
2. Pittsburgh 17.7/30
3. Minneapolis 5.1/11
4. Denver 3.7/7
T5. Providence 3.5/7
T5. Las Vegas 3.5/6
7. St. Louis 3.3/5
8. Boston 3.2/6
9. Sacramento 2.9/6
T10. Richmond 2.8/5
T10. Hartford 2.8/5
Answers to all that and more after the jump.
Well, hi! Glad to see you didn't get caught in a wormhole on your way through the jump.
As you can see, the list of cities that had the greatest viewership is an interesting one. The first two, Buffalo and Pittsburgh are no-brainers. Those fans are almost obligated to watch the game. Minneapolis and Denver follow, two cities that are not a surprise to see up there. They are big hockey towns, even if the attendance in Denver these days may say otherwise.
That's when things get weird.
Providence finishes in a tie for fifth with Las Vegas. Las Vegas? Were there really that many people betting on the game? This one really just confuses me, but it certainly adds ammunition to the tank if the NHL hopes to expand into Sin City sometime soon. Providence is a whole different story. Being a northeastern city and more or less a suburb of Boston, they are probably on there thanks to a sheer love of hockey (and potentially lots of hungover people). There's also a first place AHL team in Providence, which likely has something to do with it.
In the same boat as Providence are St. Louis and Boston who finish seventh and eighth, respectively. It's common knowledge that those are big hockey towns. I can't help but think that had the Patriots been in action or the Boston College Eagles played in a New Year's Bowl game, it's possible that the outcome would have been different.
If you thought seeing Vegas all the way up on the chart was odd, then chew on this one -- Sacramento, California. Your guess is as good as mine here. Maybe there is nothing else to do in Sacramento than watch hockey. One thing is certain, it's probably not much of a college football town, given that USC is so far downstate and the Sacramento Kings were not in action.
Richmond, Virginia is next on the list, and seeing it there is just as befuddling as Sac-town. It has no professional teams and is better known for NASCAR than any other sports. I've got nothing. Sacramento, congratulations on confusing the crap outta me. The list finishes up with Hartford tying Richmond on the list. Hartford is one place that is certainly a mini-HockeyTown, or at least a clone of Providence, and they prove that there is still love of the NHL in Hartford with their mention on the list. Their connection to hockey is still intact, as they are the home to the Wolfpack of the AHL.
As wacky as that list was, there are a lot of notable omissions from it. The following major American cities are missing in action:
- Chicago
- New York
- Philadelphia
- Detroit
- Los Angeles
- Atlanta
It's certainly interesting to consider how all these large American cities, with their own hockey teams mind you, had fewer citizens watching the game than the likes of Providence, Sacramento and Richmond. Where was Detroit? All year we have heard excuses about the decline of attendance in HockeyTown being due to high ticket prices and poor economic conditions. Now, that's out the window. When given the option to watch the game on free, broadcast television, HockeyTown balked. In all fairness, it should be mentioned that the University of Michigan was playing in a bowl game that kicked off on ABC the same time that the puck was dropping on NBC. In my opinion, Detroit eked out a pass on this one, but they're skating on thin ice. With other colleges in the area (see: Michigan State), I know not all of your at fans of Big Blue.
New York and Philadelphia, teams with newly rejuvenated and competitive teams came up empty as well. They aren't college football towns, either. Outside of New Jersey's Rutgers, there isn't much big time football anywhere near either of these cities. Lame, guys. Just lame.
Los Angeles is, well, Los Angeles and you never know what to expect out there. The NFL has been trying for years to get a team to succeed there with no luck. Meanwhile, USC and the Lakers flourish as the city loves winners. Nonetheless, there may be a valid excuse for the City of Angels as well as Chicago. The University of Illinois and University of Southern California football teams were squaring off on ABC at about the same time that Sid the Kid was netting a game winning goal, five o'clock eastern time. One would assume, that many of the fans in these cities were taking in some kind of pre-game festivities, but I'm not completely buying it. What I do buy though is that with the hockey game starting at 10 AM pacific time, no one was awake to see it. I can't imagine anyone in L.A. getting up to watch hockey that early after a long New Year's Eve.
That leaves us with Atlanta. Oh, woe is the biggest city in the south. Attendance is not good. Ratings were not good. What else can I say but that it is the same old story in the heart of the south. Yikes.
There's a lot to be made from this list. Some cities may be fueling their case for an NHL team, while others are showing their disinterest, and even more may have been preoccupied by college football. One thing is for sure, Buffalo hockey found it's way back into America's consciousness with it's highest regular season television rating since 1996.

Reader Comments (Page 1 of 1)
1-02-2008 @ 10:28PM
Steve Lepore said...
New York rated a 2.4 for the WC.
Remember, there's 7 million or so people in New York. Hartford, not so much...
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1-03-2008 @ 12:11AM
George said...
Atlanta is the capital of both the ACC and the SEC, and we don't get a pass? Granted, Tech and UGA did not have a game during the Crosby Classic, but there are more than a few Florida fans in this city. It's the south, anytime there are than three football games in a day, that will beat out hockey no matter what the weather is.
And attendance might be down, but it is still higher than NINE other teams, including Boston, Chicago (two Original 6 teams), New Jersey, and the NY Islanders.
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1-03-2008 @ 12:44AM
houchens said...
Winter Classic What???? Who decided to call this a Winter Classic? More marketing hype by the NHL.
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1-03-2008 @ 2:15AM
mace said...
houchens,
Of course the game was a classic... can you actually argue otherwise? Under what book of logic does marketing hype automatically lack the ability to equal something classic? If that is the case then every single NFL game, and most of all the Super Bowl, would fail to meet the requisite spontaneity to be a classic. Dumb comment... take your hate fest to ESPN unless you have something constructive to say.
I was at the game so I didn't get to witness this as it happened, but after reading comments I looked into it and noticed how much of a Crosby kiss ass this was from NBC. I then viewed the CBC coverage and it made me realize that not all sports commentary has gone to hell, just that in America! Thank goodness that a good amount of media surrounding the game is now available online so we can actually access decent material instead of being subjected to the absolutely atrocious commentary now on national TV.
PS - wtf was up with no Star Spangled Banner?!?
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1-03-2008 @ 10:13AM
YzermanZetterberg said...
RE: Detroit, I have two comments
1.) While the Red Wings are not selling out every game as they have in the past, they still outdraw most teams in the league at about 18,000 per game. Management has been slow to react to the drop in demand and, thus far, has made only token efforts to reduce prices. (A small number of "nosebleed" seats are offered at $9, AND you have to go to Joe Louis Arena the first day of the month to buy them. I live about 90 miles outside Detroit and have three sons, so neither the $9 seats or regular priced tickets are a real strong option at this point.)
2.) Yes, it's (sadly) true that not everyone in the state of Michigan is a Wolverine fan, but many of those non-fans are serious U of M haters who would gladly watch in the hope that Florida would send Lloyd Carr packing with another bowl game loss.
As both a hockey and U of M fan (BTW, Michigan won the GLI tournament for the first time since 1996 over the weekend!), I have to admit that I was torn. Most of my focus was on the football game, but I occasionally switched over to check out the Winter Classic.
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1-03-2008 @ 11:31AM
Steve Lepore said...
Capital One Bowl - 9.9
Gator Bowl - 2.7
Winter Classic - 2.6
Not bad...
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1-03-2008 @ 11:33AM
Steve Lepore said...
Overnight ratings from New Year's Day.
12.0: Rose Bowl: USC/Illinois (5 PM Tuesday)
9.9: Capital One Bowl on ABC, Michigan/Florida (1 PM Tuesday)
7.9: Sugar Bowl on FOX, Hawaii/Georgia (8:30 PM Tuesday)
3.4: Cotton Bowl on FOX, Missouri/Arkansas (11:30 AM Tuesday)
2.7: Gator Bowl on CBS, Texas Tech/Virginia (1 PM Tuesday)
2.6: NHL on NBC, Winter Classic: Penguins/Sabres (1 PM Tuesday)
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1-03-2008 @ 11:56AM
Nick said...
Detroit:
We don't watch NBC, ABC, or whatever crap coverage there is in America, we watch CBC. Ron McLean or Bob Costas, is there even a comparison?
CBC in the Detroit area consistently beats American stations when it comes to hockey and even the Olympics.
And yes, there was a UM bowl game on at the same time. "Hockeytown" is presumptuous title that Ilitch and co coined for marketing (suckers!). Michigan citizens know that football is their biggest sport, college and NFL.
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1-03-2008 @ 11:59AM
Matt Saler said...
And what Nick said. I wonder what the Detroit ratings for CBC were.
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1-03-2008 @ 12:02PM
Matt Saler said...
(sent this through before my 11:59 comment, but it didn't show)
Hockeytown or not, you can bet that Lloyd Carr's last game was going to take precedence over a Buffaslugs/Crosbys game, even among the Anti-UM Party.
I watched the "Classic," but after reading about UM's performance versus Florida, I'm somewhat regretting my decision.
Outdoor novelty and Sidney Crosby aside, it wasn't the greatest game I've ever seen. In some ways, the Wings are more exciting on an off night and that may have contributed to the low ratings in Detroit/Michigan.
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1-03-2008 @ 12:54PM
Steve said...
Apparently in Buffalo, the CBC didn't even register a rating.
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1-03-2008 @ 1:19PM
Dario said...
They are big hockey towns, even if the attendance in Denver these days may say otherwise.
The 92% capacity says otherwise?
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1-03-2008 @ 3:03PM
wag said...
I live in Richmond and you would be surprised at how big hockey is here. Not enough ice for all the kids who want to play and our local minor league team, the Renegades draw pretty good, especially when they are good. So don't let the numbers surprise you besides what else would we be watching? UVA get beat by Texas Tech? Not hardly. Let's go Mountaineers!!!LOL
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1-03-2008 @ 5:36PM
Steve said...
I attended the MSU - UM outdoor hockey game a few years ago, and am glad I went. I would never go to another outside hockey game. I was colder than bleep, and NEVER saw the puck even though I was closer to the ice than most. Doing it once a year in different Northern NHL cities will work, but attendance would drop quickly if repeated in one locality.
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1-03-2008 @ 6:32PM
Caps Nut said...
Atlanta is a pretty bad market when it comes to all professional sports, not just hockey. It is a college sports town first and foremost.
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1-04-2008 @ 12:43AM
Justin said...
I live in the Sacramento market (Modesto, to be exact), and I can tell you there are a lot of Sharks fans out here. I think all the Sharks fans, coupled with the dearth of college teams around here (Fresno State played the next night) and the lousy play of the Kings, contributed greatly to the strong rating of the Winter Classic in the Sacarmento market. Even if you combine the Valley teams with all the Bay Area teams, the only teams worth watching this year are the Sharks and the Warriors.
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1-04-2008 @ 9:34AM
bRIAN said...
Sac and Richmond both have large numbers of transplants from colder climates. Detroit doesn't give a crap about hockey if the Red Wings aren't playing.
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1-04-2008 @ 1:12PM
Brian said...
Oh, Stockton Calif also consistently leads the ECHL (one step below the AHL) in atendance. Charlotte is number four in that league averaging 6000. TV ratings may not be good in the Carolinas, but there is a huge interest in hockey at all levels here.
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1-06-2008 @ 2:00PM
mike said...
let all the first 6 teams play then the rest of the league boston in fenway what a treat
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1-06-2008 @ 5:20PM
Tyler Gale said...
As far as Philadelphia goes..well I think most of the Flyers fans would rather die than have to watch Cindy Crosby play.
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