FanHouse

Energy drinks make America go round. They legally supplant our speed addiction when it's too hot (Coffee in the summer? No thanks) and when we're in public (Crystal meth at work? Meh.) And with, ahem, more potent means no longer available, many athletes are finding themselves involved with the brain and body fuels of today's society.

Kevin Youkilis is one of these athletes. Only his energy drink has the best double-meaning-riddled name of all time: SlumpBuster. Now, SlumpBuster is not specifically tailored to Youkilis, although this particular version is (you can see the regular version on MySpace). But, via Red Sox Monster, the online drink will premiere online Friday.

Jeff Brannon, SlumpBuster CEO, tells us that the drink will be available in the Northeast "later this quarter," but can be found online Friday at iFungo.com, an online baseball equipment shop.

Now, I haven't tried the drink (yet), but as an energy drink connoisseur, I can promise you I will. And here's the thing about awesome marketing coupled with celebrity endorsement: it works well. I'm not saying I would take a SlumpBuster over a Red Bull (again, yet) just because of the awesome name and Yooooouk, one of the most likable players in the league, on the can. But I am saying I'd certainly think about it.