Golf

Bivens quits as LPGA Tour commissioner
Posted Jul 13, 2009 4:07 PM
 By MIKE SCHNEIDER
(AP)
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DAYTONA BEACH, Fla. -Carolyn Bivens resigned as LPGA Tour commissioner Monday, bowing to pressure from players who were upset about the organization's economic woes and her leadership.
Marsha Evans, a retired rear admiral in the Navy who also has led the American Red Cross and Girl Scouts of the USA, will take over as interim commissioner. She'll serve until the LPGA board finds a replacement, which it hopes to do by the end of the year.
Bivens' departure seemed increasingly likely after a group of players wrote a letter last week to the LPGA Tour's board of directors calling for her to quit. Her uncertain status created a distraction over the weekend during the U.S. Women's Open.
"We reached a point which made it difficult for Carolyn herself to see herself going forward and being able to lead in this environment," board chairwoman Dawn Hudson said. "We had to change something."
Hudson said Bivens' resignation was a mutual decision between the former commissioner and the LPGA's board of directors. She praised Bivens for helping the tour "think big" during a developing economic climate.
But Bivens' four-year tenure also was plagued with difficulties and controversies.
The tour has lost seven tournaments since 2007, and last year Bivens was widely criticized when she proposed an English-only policy for tour players. It was never instituted. The LPGA includes 121 international players from 26 countries, including 45 from South Korea.
In October 2006, she was accused by officials of the now-defunct tour event near Atlantic City, N.J., of backing out on a promise to maintain a longtime event.
"I love the LPGA and have been proud to serve as its commissioner for the last four years. I am also proud of what the LPGA has accomplished during my tenure," Bivens said in a statement Monday. "It is time to turn this organization over to someone who can build on the solid foundation we've established."
Bivens' supporters credited her with integrating another tour into the LPGA, securing ownership of the LPGA's own major tournament, upgrading the quality of courses, increasing coverage of child care, implementing the first drug-testing program in professional golf and signing new television partnerships.
"Carolyn did a lot of great things. She tried to stand up for the LPGA, which no one has done in a long time," said Juli Inkster, a tour veteran and member of the board. "I just think her delivery on the whole thing was not the best."
Evans has limited experience in professional golf; she only began serving on the LPGA board this year and her only prior work was on an LPGA commissioner's advisory council in 2007 and 2008.
She intends to stay in the job only while the job search for a permanent replacement continues. Her top priorities are reaching out to the players and signing up tournaments that currently are being negotiated despite an economic climate in which corporate sponsors are cutting costs.
"What I would hope during this period when I have the privilege of serving is that we can move beyond the controversies and really focus on the players," Evans said.
The LPGA Tour also has appointed former star Annika Sorenstam as an adviser to the board of directors.
"She has relationships and a point of view about the golf world that I think will be helpful in some of our tournament negotiations," Hudson said. "She is able to understand things from a player's eyes but also understand from a business standpoint what some of the opportunities and obstacles are. She will be a sage voice in sometimes reconciling those two."
Inkster said some tournaments that are in danger of being canceled can be salvaged.
"Sometimes when you send a different team, a different delivery, things can work out," Inkster said.
AP Golf Writer Doug Ferguson and AP Sports Writer Noah Trister contributed to this report.
Copyright 2009 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
2009-07-13 16:30:39

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COMMENTS ( 5 )
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BARBARA12C
5:19PM Jul 13 2009 
The LPGA is irrelevant, pure and simple.
It's their own fault, nobody cares.
The only way it can become relevant is if Paula Creamer, Michelle Wie or Natalie Gulbis takes charge on the course, win a number of consecutive tournaments like Nancy Lopez did in the 80’s. It worked then, it will work now.
Also, Nancy Lopez for Commissioner!!!!!! She’s the one who can reign in the sponsors.
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SMAXSON5
4:10PM Jul 13 2009 
The LPGA has lost any appeal. THere is no excitement. You can't chat or hold significant intereviews without translators as was evident yesterday with the winner of the open, whose name I can't pronouce. There isn't any desire to get to know them because they can't communicate anything with us. With only a handful of ladies that get involved and can express themselves and make you want to follow them. The LPGA doesn't even come close to making contributions in the cities where they play. Why would sponsors want to pony up any more dough with nothing gained in return??? The LPGA will be defunct in 2 years unless the current trend is slowed and turned around.
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RossMJ
10:50AM Jul 13 2009 
I happen to watch a lot of golf - mens and womens. The LPGA is on the verge of imploding! Bad decisions by a very bad /overpaid executive, bad marketing, a boatload of non- engaging (with spectators / sponsors) Asian players and The US Open won by a foreigner has brought the tour to where it is. If the key players don't intervene quickly with a sound executive choice and a decision to be either a truly American tour or a real world tour, then the best or more marketable players will be religated to doing appearances rather than tournaments. Ladies, let's get real here not just politically correct!
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BlueImpRaider
3:16AM Jul 13 2009 
I'm glad that Bivens plans to exit this week. Her heavy-handed, dictator-like approach to the LPGA Tour was "wrong place, wrong time". I hope the events and sponsors she alienated can be won back in time for the 2010 Tour. After all, these events are CHARITABLE PROJECTS in each of their communities.

SO WHAT if they can't nail down a title sponsor, willing to write out a huge check in these tough times? Split the event up among 4-6 sponsors, name the events for the cities they're in, and just go for it. If they are looking for someone from within, Nancy Lopez or Judy Rankin would be excellent choices, both smart and beloved in women's golf. But if they want to go outside their circle, consider Peter Ueberroth. Seems I remember he did a great job in the L.A. Olympics.
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JMaltus
5:42PM Jul 10 2009 
Why should anyone who has done such a miserable job be entitled to anything except the door. This buy-out crap is what gives us non-performing executives. Show some self respect and go.
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