The Sacramento Kings visited the NBA draft lottery for the first time in almost a decade last May; Phil "The Third Brother, Who Runs The Palms Full-time and Once Bagged a Pre-Breakdown Britney Spears and Is, Therefore, Pretty Lucky" Maloof didn't have luck on his side, as the Kings stuck at #10. New year, new plan: The Kings will send a season ticket holder to rep the franchise on ESPN this time.Once entries (50-word explanation of the person's luck) are in (the deadline's Monday), a Kings panel will narrow down the semi-finalists. Those contestants will go to ARCO Arena to film a short video, and fans will vote on this online. The finalists from there will get drawn out of a hat. The winner flies to Jersey with Phil and sits in the Kings seat as Adam Silver announces
There's a catch: To be a contestant, you have to have had season tickets for 2007-08, and you have to renew your 2008-09 season tickets by Monday. Ploy to incrementally increase the number of season tickets sold, or inventive way to drum up the team's web operations? You decide!
