
One might have figured that long-time NASCAR fans would have been rejoicing this week thanks to the reincarnation of
Darlington Raceway's legendary Southern 500.
The race -- a staple of NASCAR's top series for 54 years -- was traditionally held every Labor Day weekend at the gritty South Carolina track and produced some of the best-known races of NASCAR's modern-era.
It was a place where drivers made a name for themselves and was a place where legends cemented their status as such in stock car racing.
But in 2004, that all disappeared thanks to a track realignment by the higher-ups in NASCAR and International Speedway Corporation that sent the traditional weekend packing to the West Coast in what has turned into a lame, ill-timed attempt to gain fans in the Los Angeles market.
But now, with ratings dropping in 2007, attendance dropping in 2008, growth slowing, and sponsorship troubles occurring thanks to NASCAR being a tourism-based industry that has likely overpriced itself, the legendary Southern 500 a
t "The Lady in Black" is returning in a much different form -- with lights and in May.
Have you ever seen a more blatant exploitation of tradition?