
The Florida Panthers are no strangers to unique marketing campaigns in an effort to put butts in the seats. Earlier this season, with the team fighting for its first playoff berth since 1999-00, the team introduced The Panthers Promise Plan, offering free tickets during the 2009-10 season if they failed to make the playoffs, which they eventually did. According to the team, all free tickets that were promised will be honored next season.
Now, it appears as if the Panthers are bringing NFL super-agent Drew Rosenhaus into the marketing mix.
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FORT LAUDERDALE, Fla. -- Coming to you live from the beach, where NFL owners begin gathering tonight at the Ritz-Carlton for two days of meetings. I'll be posting developments as they come up, but in the meantime here's a quick rundown on what these guys will be discussing this week in between their regular checks of 


























