The Rotation is a weekly study on the NBA by one of our All-Star voices. In rotation this week is Brett Edwards.
The NBA has seen an unprecedented amount of player movement this season, including three deals which can only be described as flat out blockbusters. But as the choke-time Mavericks and suddenly atrocious Suns are learning, bringing in new, big name talent doesn't necessarily make your team better. It just makes it different, and different isn't likely to get you to the Finals. Now that the hype has blown over, it's clear that the Lakers have built themselves for a title, while the Suns and Mavericks are worse off than before they started. But why?
The trading-for-a-superstar craze began of course with the Celtics. Boston's off-season acquisitions of Ray Allen and Kevin Garnett -- along with the team running out to a fast start and the league's best record -- "proved" a couple of things to general managers everywhere. One, teams that aren't going anywhere are willing to move their superstars, for the price of young unproven talent and/or some players with expiring contracts. This creates immediate flexibility for future moves under the salary cap, and/or buys the GM years of job security while waiting for the young players to come into their own. And two, guess what? When you have a team stocked with All-Stars, there's a good chance that you can compete for a title.
