Joe Gibbs Racing will not only have a new driver in 2008, but they'll get a new sponsor.Kyle Busch will be taking over the reigns from a departing J.J. Yeley in the JGR No. 18, and it was initially expected that current sponsor Interstate Batteries would remain on board.
That might take a chocolate-y twist in a few weeks.
Mars U.S.-- more precisely their M&M's and Snickers brand -- is supposed to assume a primary sponsorship role on Busch's JGR Toyotas, according to the AP's Jenna Fryer.
M&M's would replace Interstate Batteries, which has sponsored Gibbs' flagship No. 18 since its 1992 inception.M'm chocolate.
J.D. Gibbs, president of the race team, didn't respond to a request for comment. But two people familiar with the negotiations told The Associated Press that Mars was working on a deal to sponsor Busch that will be officially announced next month at M&M's World in New York City. They requested anonymity because the deal was not yet complete.
Now that we've got all of the -- um --
Brad Keselowski, the driver of the JR Motorsports No. 88, was removed gingerly from his battered race car Saturday night at California Speedway after one of the hardest NASCAR wrecks in recent memory.
It's
That is, at least, the way SPEED channel's Frank Wilson, the VP of Production and Executive Producer for NASCAR programming, 
























