
Even the critics of the NHL have to admit that over the past few years the league has hit some real marketing home runs, chief among them the NHL Winter Classic and the successful rollout of their redesigned Web site as well as their GameCenter Live product. If ESPN's Scott Burnside has his story straight, the league may very well be about to hit another one, as he's reporting that
the NHL is ready to move its annual awards show from Toronto to Las Vegas, a city mentioned frequently in league circles when it comes to expansion or relocation.
Burnside quotes one unnamed NHL executive as saying that the move is "all up-side," and I'm having a tough time disagreeing. Moving the show to Las Vegas is a sure fire way to get out of town press to show up for the event, and the fact is that the league can't but be helped by the starpower that regularly shows up at
The Palms, famously owned by the Maloof Family, also owners of the NBA's Sacramento Kings.
Now before you scoff at the idea of the league holding its awards show in a city that isn't home to an NHL team, you should understand that if they give the idea the go ahead, they're not the only major sport to follow that route. That certainly seems to be the case with NASCAR, who have held their season ending banquet and awards dinner in Manhattan the last five years.