ESPN recently issued a new stance for its employees regarding social media (the full policy is after the jump). Presumably, Twitter and Facebook are the primary causes of the edicts coming from on high; and ESPN immediately received a substantial amount of backlash regarding the new policies.That's logical of course -- anytime that ESPN sends a company-wide memo around, the standard course of action is to freak the mess out and blame them for being a corporate monolith that just doesn't get it (if I recall correctly, there was a similar dismissal of blogs, which means Twitter has yet to fully jump ye old dorsal fin). But the policy -- which was ironically "broken" by ESPN employee Ric Bucher -- isn't all just ridiculously inane corporate behavior. There's some thought process behind it. I think.

ESPN football analyst 
























