By ramping up their promotional efforts for the Sept. 19 Floyd Mayweather vs. Juan Manuel Marquez pay-per-view fight, some might say that HBO and Golden Boy Promotions are going old school. The fight will be shown at 170 movie theaters across the country and available in over 350,000 hotel rooms. Couple that with what seems like an aggressive usage of the Internet, mobile phones and social networking tools to promote the fight, and it's safe to say that they are doing everything in their power to make this event available to as many people as possible.That's good news for boxing fans. Even better news is that they are finally using a mega-fight to spotlight some fresh, new talent to the masses. So while all those promotional efforts might be effective for one particular fight, the decision to stack this event with a solid undercard may prove to be the smartest decision HBO and Golden Boy ends up making.
When it comes to stories of athletes rising above personal adversity, no sport can match boxing. And of all those stories, there may not be one as compelling as the story of Jesus Chavez.
Joel Casamayor has retained his lightweight championship, stopping Michael Katsidis in the 10th round tonight in a tremendous fight in Cabazon, California. 
























