FanHouse Michael Whan

It's not as if Michael Whan does not know what he's getting into.

Before being introduced Wednesday as the new LPGA commissioner, Whan, 44, served as North American vice-president/general manager of TaylorMade Golf. According to the LPGA's announcement, his business unit represented more than 70 percent of the company's worldwide sales and profit.

And prior to working at TaylorMade Whan spent time with Wilson Sporting Goods managing all aspects of the company's golf ball and glove business. He even brings experience heading Wilson's marketing department, two manufacturing facilities and the Research & Development division.

So what's a smart guy like Whan doing getting himself into a mess like this?

NEW YORK (AP) -- The LPGA Tour has picked Michael Whan to be its new commissioner, turning to a former marketing executive in golf and hockey equipment to rebuild the tour's relationships with sponsors.

Whan previously worked for TaylorMade and Wilson golf companies and most recently was president of Mission-Itech Hockey.

"I was that crazy high school kid cutting greens at 5:30 in the morning so he could play free golf in the afternoon and caddying on Sundays," Whan said Wednesday, during an introductory news conference at Madison Square Garden.