I told you last week that not too many people saw Barry's 755th home run live on TV. Now comes the word, via Ben Maller, that more people watched the Cowboys/Colts game on FOX Thursday night than Barry's record breaking 756th home run Tuesday on ESPN. From Ad Age:The game on Fox last night delivered a 2.7/8 rating and share from 8-11 p.m. in last night's Nielsen "Fast Affiliate Ratings" in the ad-centric adult 18-49 demographic, which if it holds would tie for the eighth-rated program of the week.Well, it does show how much the media has changed recently, and how much football now dominates. The low ratings also confirm my suspicion -- that not too many people were sitting around, excited to see Bonds break the record. Or maybe everyone just wanted to see Pam Oliver go toe-to-toe with her producer. Now that could account for the difference.
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But the 1.1 ESPN household rating for Bonds' blast -- compared to NBC's 22.3 rating for when Hank Aaron broke Babe Ruth's record (adult 18-49 figures aren't available) -- underscores just how much baseball, and especially media, have changed over the last 30 years.
Previously at FanHouse:
Not Many People Saw Bonds 755 Live
Pam Oliver, Tony Romo, and a Cockroach
