Before the Pittsburgh Penguins had Mario Lemieux, Jaromir Jagr, Sidney Crosby and Evgeni Malkin to draw fans to the building, they had to resort to promotional giveaways advertised in cheesy commercials with what are now archaic graphics and technology. They also used superstars such as Rod Schutt and Pat Price to promote their product. I guess Rick Kehoe and Randy Carlyle weren't available.
Let's go back to March 13, 1982, when the first 5,000 adults for the Penguins vs. Colorado Rockies game received a promotional Budweiser picnic jug:
Let's go back to March 13, 1982, when the first 5,000 adults for the Penguins vs. Colorado Rockies game received a promotional Budweiser picnic jug:
