The Boston Red Sox might not have been able to beat the Tampa Bay Rays in a very entertaining ALCS, but that doesn't mean the organization isn't tasting sweet victory in other arenas of life. You see, back in July 2005 a man named Brad Francis Sherman came up with an idea that was bound to make him a millionaire. Step one of his master plan was to put the words "sex rod" on a bunch of different items of apparel. Step three was profit.Unfortunately, Brad didn't think about step two, which was to trademark it and then have the Red Sox oppose that trademark and take him to court. They did, and Brad lost.

























