Last season, Texas Motor Speedway track president Eddie Gossage took some heat over his marketing campaign involving the IndyCar series race there. In that instance, Gossage played on the fact that Danica Patrick and Dan Wheldon had had a verbal sparring match after the previous race in Texas with a "Dan vs. Danica" theme.
This time around, though, the players are much different.
In anticipation of April's Samsung 500 at Texas for the Sprint Cup series, TMS has been running an ad campaign called "reasons" and includes a picture of a driver and a reason why they want to win.
One of those drivers was Dale Earnhardt Jr. And TMS thought he wanted to win because of the way Junior parted ways in 2007 with his stepmom's team, Dale Earnhardt Inc.
The billboard used to show Junior and read "Reason No. 88: Stepmom".
Not so fast, says the Earnhardt Jr. camp:
