The Islanders' marketing department is easily one of the most creative in the league, if not in all of sports. They brought us the original Ice Girls, the Blog Box and Al Arbour coming out of retirement to coach one more game.
Today, they unveiled another addition in their long line of original, creative and controversial gimmicks. Although I imagine that this one will probably be much less controversial than the Blog Box. It comes to us from the ticketing gurus the Islanders employ.
The team is selling what they are calling a 'Victory Pack' ticket plan. It's four Wednesday night games, one of which features Sidney Crosby. What's different about this plan from the norm is that the final score of the games will impact how much bang the buyers of this plan will get for their buck. For each of the four games that the Islanders win, purchasers will receive 'free' tickets to future games.
Each time the Islanders win a game in the four-game Victory Plan package, you will get to come back and watch another select game - on us! For example if the Isles defeat the Sidney Crosby-led Pittsburgh Penguins on November 26, you get to return to the Nassau Coliseum on December 16 to see Alexander Ovechkin and the Washington Capitals for FREE.The second game is advertised for free, but the Islanders did not post a price for the Victory Plan along with the article. Being the cynic that I am, I think there could be some extra charges. Either way, it's a very creative way to try and put butts in seats and props to the Islanders for that.
