It was reported earlier this month that the business of professional golf is slumping. Spending by North American companies on golf sponsorships is projected to drop 3.7 percent this year.A study conducted by IEG, an arm of advertising giant WPP Pic, speculates U.S. and Canadian-based companies will spend $1.31 billion in 2009, down from $1.36 billion in 2008.
"Call it the 'big shrimp syndrome,'" IEG Sponsorship Reports senior editor William Chipps said in a statement released in conjunction with the study. "Many companies are reluctant to sign new deals over concerns about what might be perceived as excessive hospitality."
John Daly
























