Adidas, it appears, knows how to market. As they gear up for
David Beckham's MLS arrival, the company has decided to pair him with
Reggie Bush for
an online campaign titled "Futbol Meets Football."Starting this week, users will be able to watch Beckham and Bush match their skills at www.futbolmeetsfootball.com. On a field marked half for football and half for soccer, the video shows Beckham teaching Bush how to kick a soccer ball with the curve that inspired the movie Bend It Like Beckham.
Bush tutors Beckham on kicking, throwing and catching an American football. The former Manchester United and Real Madrid player shows he has the makings of a placekicker or punter, but he heaves a wounded duck when attempting to throw a pass. "You sure you're right-handed?" Bush kids.
In Beckham's defense, there's no shame in heaving mallards --
Chad Pennington has made a very successful career out of it. Anyway, the pairing and cross-promotion of Bush and Beckham is more significant than it might seem. Beckham is seen as the tipping point MLS needs to get going. Bush has the on-field ability and personality to become the company's leading spokesman. This campaign acknowledges the two as Adidas' big money-makers for the forseeable future.
I don't think Bush or Beckham brought the requisite cross-sport skills to challenge the other seriously (unlike
Kim Kardashian vs.
Victoria Beckham, which is a legitimate competition). Still, it's got to be more entertaining than watching Bush
take on a vending machine.