When Kansas edged out Davidson in the last of the four NCAA mens' regional finals yesterday, they didn't just lock up an All-#1 Seed Final Four. The Jayhawks victory over the upstart Wildcats also managed to secure the first Swoosh-free Final Four since the early '80s.
Nike, Inc. will be represented -- in the form of the Brand Jordan-sponsored Tar Heels. But there will be none of the iconic Nike trademark that has been the mainstay of Final Four games for more than twenty years; round-of-eight losses by Texas, Xavier, and the aforementioned Wildcats of Davidson secured that fate. Worse yet for The House That Phil Knight Built, the three schools playing in San Antonio besides Carolina will all be bearing the mark of their main rival, Adidas.
