On Tuesday night, ESPN's E:60 investigative reporting show profiled UFC President Dana White, behind the central question: "Can UFC get to the next level with Dana White being Dana White?"I have a question, too: At what point can we all just admit UFC has already reached "the next level" while corporate America was sleeping on the job?
The fallacy these days is that UFC somehow needs to be legitimized by mainstream media or major advertisers. The fact is that either or both would enhance their position rather than validate it.
